February 28, 2014 Subject:
The music in this video is an excellent demonstration of the style of music popular amongst young adults in the late 1990s. Without using Soundhound right away I would guess the track's midrange used in this advert to be heavily influenced by "The Chemical Brothers" and "Prodigy", who were quite popular at the time, though clearly there are cues to "Enigma"'s trance-like depth and rhythm. Enigma topped the charts a few years before this advert came out with their album "The Cross of Changes", remaining quite relevant as a song was used from it in the film "The Matrix" which came out in 1999. The soulful, yet electro trend is being quite well demonstrated here and is a very good bridge to the rising popularity of such performers as "Moby". In 1998 Moby released some tracks in limited distribution from his forthcoming album "Play" the same year this ad was made.
Overall I would say that, while the production quality of quite low, this advertisement is truly an excellent form of a company relating to their audience and using the tools they have to reach a noted demographic. This is a mature subject matter coupled with a sound designed for a mature audience and the efforts made given the limitations are commendable indeed.
August 20, 2008 Subject:
Pretty good looking gaming game here. Of course, not the real thing, which somewhat takes the whole reasoning for casino games away, but it still looks alright with the craps and roulette table standing out. This preview does not make me want to play it though, because of the reasons I've stated above...